Social Branding, Think About the Social Part of Trademarks for Online Marketing

In this sequence of entries that we are doing on the Social Media Marketing, perhaps we are forgetting something important, the mark. And under this new way of understanding more social marketing, ignore the Social Branding, which would be to make the brand into something more social and open. Or in other words, you want to incorporate the user. a bit in it.

In the era in which we are now involved and in terms of products or brands, we must find ways to resuscitate brands that seem tired or have ceased to be visible to the public. For this return to life, and using the Internet, it would be interesting to use the tools of social and involve assessing the prosumers or fansumers (I like the name of evangelists), people who buy a product or brand as a way to represent themselves. They know far better than the company's own brand or product, and talk about it in a natural way, without bending.

If we take a recent study published by CP Proximity on the images in the online world, we see some very interesting findings on users (avoid percentages): proactively appreciate the presence of their favorite brands in their digital life, buy and participation certain products by the notoriety of the mark on the web or in social networks; marks used to define his personality online; interacts with those brands that really defines who he is.

In the social strategy of the mark again on the Internet again to the topic of conversation. This is not about putting an ad with the mark highlighted, nor a website devoted to the mark, rather it is how you arrive and talk with her. More in the sense of something useful, which helps or entertains the mark, learn to listen and know what to do with all the information it collects user. In essence, being social I think of Coca Cola and in the community that has created around your brand, and then prepares a message, and a campaign conducted by and for their fansumers and evangelists. Now marks in the universe of social, or do not deliver anything. On the contrary, they receive. You just have to be put into practice.